<![CDATA[My blog]]> http://powercookies.com/blog Sun, 26 Oct 2014 05:06:45 GMT Sun, 26 Oct 2014 05:06:45 GMT LemonStand <![CDATA[Introducing Dylan McNeice]]> http://powercookies.com/blog/postintroducing-dylan-mcneice http://powercookies.com/blog/postintroducing-dylan-mcneice Tue, 17 Jun 2014 00:00:00 GMT Introducing Dylan McNeice, Elite Triathlete

While I was at IRONMAN New Zealand this year I had the pleasure of meeting Christchurch Elite Triathlete Dylan McNeice. In Dylan's quest for the best energy food, it seemed like a good match with Em's. So we are proud to introduce Dylan to our team of sponsored athletes! Dylan is fresh off back-to-back wins at Challenge Wanaka and Challege Taiwan. Here is a link to Dylan's website and a few words from our star himself: dylanmcneice.com

“Nutrition and fuelling right isn’t just important while racing, it is also super important while out training and getting through your day to day activities.
With Em's Power Cookies range I love digging in to my cycle pocket, swimming bag, or car glove box (plus a few other hiding places) and picking out a treat from the natural, energy rich and of course best tasting range that is Em's Power Cookies. They are all seriously good and help get me through my training day and of course the odd midnight snack! Thanks Em!”

Posted in: Em's Blogs, In the Media

<![CDATA[GodZone Race Report from Ben]]> http://powercookies.com/blog/postgodzone-race-report-from-ben http://powercookies.com/blog/postgodzone-race-report-from-ben Mon, 12 May 2014 00:00:00 GMT By Ben Gibson, new Em's Addict

Link to Ben's video by Merrell

Earlier this year I completed the Coast to Coast, New Zealand’s longest single-day multisport race. There was a time when I would have said this was the toughest challenge I had ever faced. Not anymore: since then I have found myself at the start line of another one of New Zealand’s toughest and most testing events: The GODZone. With minimal endurance racing experience and almost no adventure racing experience, it was safe to say I was completely outside of my comfort zone and, in truth, had no real understanding of what was to come. Sometimes, ignorance is bliss.

Jumping in head first and tackling big and scary challenges is familiar territory.  There was one catch: GODZone adventure race is a team event and our particular team had never met one another before. To top it off, three of us had no adventure racing experience whatsoever. We all met up a week before we lined up on the starting line. With piles of gear and bikes and boxes and my favourite Ems Power Cookies that all needed to be sorted, filed, and packed. Once done, it was time to pack trail running shoes, outdoor clothing, spare bike parts, paddle equipment, etc. Packing turned out to be almost as time consuming as the event itself!


The days leading up to the race start, where I got to meet the rest of my team, shot by in the blink of an eye. The next thing I knew, I stood shoulder to shoulder with the three people I barely knew, whose performance I would have to rely on. The gun goes. We are off on the first event of the race – kayaking. For me this is home territory, but for Tobias this is something he was alien to. We took to the waves and instantly got a face full of salty sea water. I settled into it and relaxed as I guided Tobias around the stunning sea course. With stage one done it was straight into stage two, which is like a town fun run with seals as obstacles around Kaikouras peninsula.

Stage three is where the real race begins - from here on in, nothing would be easy. As daylight faded, our first big route choice arose. With little light left and a decision made we started our bike hike up the hill, which turned to bush, and pushing, pulling, scraping and throwing our bikes, we pushed on for 6 long hours through the night. Finally we made it to gravel tracks, with the epic bike hike behind us we began to roll our bike wheels on smooth gravel, it felt great and I saw smiles on the faces of my teammates.


They say highs are followed by lows, and when Catalina fell off her bike, we feared the worst. But a bit beaten and slightly bruised, she picked up her bike and soldiered on. We pushed on into the trek, but it wasn’t long before Catalina admitted that her knee swelling rendered her leg useless over the boulder terrain. We decided to walk 50 minutes back to the transition to get her medical attention.

Worried that this would be the end of all of our races, I was relieved that we were allowed to carry on as a three man team, albeit unranked. Already several hours behind, we pushed into the heat of the morning sun which was already well perched in the clear sky above us. After stopping to pick up some others whose teams had disbanded, we pressed on, stopping only to enjoy the most incredible sunrise the next morning. There would be no more stops until we got over and off Tapuae o Uenuku.

We rested for a few hours at the transition before hopping back on our bikes for a 160km ride through the Molesworth estate - a welcome respite from being on our feet. This passed in the blink of an eye, and before we knew it, we found ourselves in Hanmer springs in time for a pie and hot chocolate. Re-fuelled and energized for the day ahead, which included another big trekking leg, we bumped into another competitor, Sabrina. She was all alone and her eyes were fluttering – hoping to join our team, but we’re initially reluctant, as the last strangers to join slowed us down a bit. But after meeting her again at the next transition, her persistence and attitude persuaded us and we were back up to four again.


After an amazing ridge run and rock scramble while chasing sunlight with no water, we made it down to the creek to get to the Hurunui and the canoe leg – much to my excitement. But then team leader Graham and I crashed. My mental powers told me I was fine, but my legs thought otherwise. Falling and stumbling into the creek, I lost my cool and screamed profanities into the cool clear sky. Sabrina realised Graham and I were too tired to continue and made us sleep by the side of the river. I didn’t realise it at the time, but she was spot on. Awaking invigorated, and then eating a power cookie id saved for just such occasion we pushed on hard.

The canoe stage arrived, and with it a chance for me to relax and enjoy my favorite sport. With some fun rapids to negotiate, I could let my brain stop working and start enjoying the ride. Just to get to this moment, I’d overcome so much more than I thought I ever could and now I could relax for a while. Why? Because we’d managed to reach the long course cut off, symbolized by a simple bridge that we had to pass by Thursday at 1p.m.

With a camp fire, food and friends, this didn’t seem like a race anymore and we enjoyed a few hours camping before bedding down after a relaxing evening. The next morning, with the smell of salty air, we could tell we were back on the coastline. We all smiled at each other, got our gear sorted and headed off on our bikes. Before we knew it we were at the next trek which proved to be a good one, with orienteering and swimming. It was really becoming a great adventure.

Nighttime had well and truly settled in as we hit the beach, with waves crashing on our right, cliffs to our left and a bright white moon to light the way. It was a perfect and special moment. A fun bike leg later – complete with laughter as all of us, at some point, fell off our bikes in hilarious fashion – we carried on to the kayak. I had often daydreamed of landing on the beach with my kayak and my co-pilot successfully, but instead we were given 5 kilometers to walk to the finish. The safety boats pulled us in to South Bay early and we had to trek the last section around Kaikoura’s stunning peninsula. It was disappointing, but a worthy finish nonetheless.


What we’ve achieved still hasn’t quite sunk in, even now. This was the toughest challenge I have ever done: Highs, lows, too hot, too cold, mistakes, success, sleep deprivation and so much more. Thanks, Merrell Team: without you, I would still be up Tappy now.

Posted in: Em's Blogs, In the Media

<![CDATA[Em's 10th Anniversary]]> http://powercookies.com/blog/postems-10th-anniversary http://powercookies.com/blog/postems-10th-anniversary Thu, 10 Apr 2014 00:00:00 GMT

It's Em's 10th Anniversary! THANK YOU for all your support! I've done a little 10 year review below you can have a read about. Just grab a cuppa and an Original Cookie and enjoy ;-)

Looking to the future, I am fortunate to have great support with my bakery contractor and my distributors. I feel lucky to be able to look back on Em’s Power Cookies’ modest achievements, and be really happy. In essence, to have been able to share my passion with my customers and fans is the best feeling ever, that is the real mark of success for me. THANK YOU for all of your support and belief in Em’s!

Here’s to the next 10 years!


  • First Speight’s Coast to Coast experience (epic bad weather)
  • Decided I liked it, and thought maybe I should stay a while
  • Brought home-baked Em’s Power Cookies to Robin Judkins to thank him for the torture and if he thought starting a business was a good idea
  • His answer was “YES”


  • Got into the nitty gritty of marketing my new brand: Em’s Power Cookies
  • Placed 3rd again in C2C, and had a much nicer time
  • First pallet of product for Karapoti MTB Race, and marketed at the Christchurch Marathon as well as numerous smaller grassroots events
  • Steep learning curve of growing a business on a shoestring budget
  • Regional distribution begins
  • Created the “Cookie-Mobile”


  • Became the Speight's C2C Women’s Longest Day Champion!
  • Success in sport meant success for Em’s – credibility in the products and better distribution
  • Steep learning curve was still hard, and started to see bigger competitors emerging with similar products and copying my marketing tactics - business competition is cut-throat


  • Pressure to defend the C2C title ends in injury and a DNF but I got a helicopter ride off the mtn!
  • First year of Em’s as an Official Sponsor of the Speight’s Coast to Coast
  • Plans start brewing for the real-life concept of “Powergirl”
  • New product development begin


  • Regained the C2C Title by snatching victory in the closing km’s of the race to win in the closest women's race in the history of the event!
  • Created the Em’s Power Cookie-Bars: Chocolate Oat Explosion and Peanut Chocolate Bomb
  • Won the NZ Food Awards Category for Best Cereal Product
  • “Powergirl” was launched at the Kaikoura Spring Challenge – a hilarious marketing breakthrough
  • Started Nationwide distribution with NZ’s largest bike shop distributor


  • 6th year of C2C and became the Women’s Champion for the 3rd and final time
  • Attended the SOTA trade show in Canberra Australia, and secured an Australian-based bike and sports shop distributor
  • Started work on the concept of Em's Power Bite


  • C2C became a road race due to a weather-bomb and 4th place was the best I could manage
  • Launched Em’s Power Bites and the Apricot Attack Cookie-Bar
  • Tour de France Yellow Bikini publicity stunt attracts world-wide attention!
  • Attended the Noosa Triathlon Expo in Australia, first big event in Aus


  • Final year of racing C2C, finishing 3rd in a very rewarding and satisfying race
  • The February earthquake unleashes devastating and deadly carnage on Christchurch and the NZ economy. Tough times
  • Consolidated distribution with Brittain Wynyard & Co, NZ’s biggest sporting goods distributor - a new beginning
  • First year at the Taupo Cycle Challenge Expo


  • Supported my husband on the Longest Day, after all the years he supported me!
  • Started developing a gluten-free bar, and tested it on C2C athlete Fleur Pawsey; thumbs up from Fleur
  • Discovering how my racing experience can be used to help others, time to give back 


  • Competed on a 3-person team at C2C and had a blast engaging with friends and customers, something I had never been able to do before
  • Lived in a caravan in a very rustic setting on our block of land, going back to the basics! All part of the sacrifice in order to build our home
  • Busy time in Aus at the 24Hr MTB Worlds, where our athlete Kim Hurst won Silver!
  • Launched the Chocolate Cranberry Craze, our first bar made exclusively with Gluten Free ingredients


  • Continued sponsorship of the Speight’s Coast to Coast
  • Supported and sponsored Jess Simson to her first victory in the Longest Day!
  • Em’s was the Official Nutrition Bar Sponsor for IRONMAN New Zealand
  • Kim Hurst breaks the Karapoti MTB record, fuelled by Em's!
  • New kitchen - the beginning of new product experiments. Any suggestions for the next Em’s Product?